kia ora, i’m hayley
Welcome to my personal labour of love.
Beginning in 2017, Tyde Swimwear came to life as I created this small passion project to sell bikinis. After learning about the detrimental impacts of the fast fashion industry and unethical supply chains on people and the earth at a young age, I changed directions in how I moved forward.
I handmade swimwear from ‘deadstock’ fabrics that would otherwise go to waste in landfills after their designers used them in fast fashion manufacturing runs. In the warmer months I spend more time in the water than out of it, so naturally, I wanted swimwear that was made ethically, lasted in the surf and could be worn day in and day out.
Years later, I’m are shaking things up. In the committment grow, evolve and learn, here is Tyde Collective; a wider brand rooted in aligning ourselves with Papatūānuku, mama earth. I believe that human connection, conscious consumption and collective action are key to achieving this, and that we must look ahead with optimism and aroha.
COME SEE
our evolution
dedicated to ensuring quality, sustainable manufacturing processes, environmental consciousness and thoughtfully slow creation.
Here;
We aim to slowly and carefully create our collections to be timeless, rather than conforming to fast multi-seasonal releases
Intentionality is behind all designing, hand making and curation of our pieces
Everything is done with Papatūānuku (Mother Earth) and our people in mind, sourcing as locally and ethically as possible
Designed by water women, for water women.
a uniform space dedicated to bringing together those who have similar passions and values.
Here;
High quality content is designed to resonate, connect and inspire
Stories are told with authenticity
We are sharing our process of learning how to live, consume and tread as softly as possible
We are dedicated to conscious collaborations, supporting sustainable brands worth knowing about, showcasing notable artists, writers and photographers, and giving you a voice
We aim to facilitate human connection, conversation, education and empowered action
We hold a space for you
